What is Yelp?
I have a very unscientific gauge for whether or not something has made it in the online and social media world: My Dad. Because, if my Dad knows what it is (e.g. Facebook, Google, the Internet), then it is a pretty big deal.
So, the other day when my father asked me, “What exactly is Yelp?” I knew it was time to start advertising on Yelp. (By the time my mother asks me what it is, it is too late.) We’re giving it a go for the next few months, and I’m hoping that it works out well. Online advertising is sometimes a tough sell for my folks, who like to see their ad in print and delivered to their door, but times they are a-changing! So, if you find us on Yelp, be sure to tell my Dad. Just be prepared to have to refresh his memory as to what Yelp is.
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